1. Map the operating model.
A landing page is only one layer. Ask how EHR, intake, communication, clinical access, pharmacy handoffs, reporting, and escalations connect. Document the owner of each handoff.
2. Separate commercial and clinical authority.
A brand owner, platform coordinator, licensed clinician, and dispensing pharmacy have different responsibilities. A partnership does not confer prescribing authority on a non-prescriber.
3. Treat privacy as architecture.
Ask where information enters, who receives it, whether advertising tools can see health information, and what security safeguards apply to the parties involved.
4. Review pharmacy pathways.
A pharmacy relationship does not substitute for a patient-specific clinical evaluation and valid prescription. Compounded drugs, if relevant, are not FDA-approved.
5. Scrutinize health marketing.
The FTC evaluates both express and implied claims. Ensure marketing is truthful, not misleading, and adequately supported; disclose material limits visibly.
6. Plan for readiness, not a date promise.
Document agreements, configuration, approved states, clinical and pharmacy setup, content review, support, and testing. No universal launch timeline should be assumed.